Kotak Mahindra Bank Ltd. (“KMBL” / “Bank”) announced the joining of Rohit Bhasin as President and Chief Marketing Officer to lead the Bank’s Marketing, Corporate Communication & Media initiatives. A veteran from Unilever,Rohit brings over two decades of experience in building iconic consumer brands in India and several Asian markets.
Rohit is a digital evangelist with a successful track record of scaling large, complex global consumer businesses and setting up high growth businesses. He was instrumental in leading the digital transformation journey through data driven and influencer marketing to build a strong appeal with younger consumers. Rohit has won multiple advertising awards at Cannes, Effies, London International Awards, Asia Ciclope festival and Spikes Asia.
He is an engineer in Computer Science from Delhi College of Engineering & an alumni of Faculty of Management Studies, Delhi. He is married to Shefali, a seasoned digital strategist,and has twin daughters who are enthusiastic national cricket players. Rohit Bhasin, President and Chief Marketing Officer, Kotak Mahindra Bank said “I look forward to working with the team and enhancing the bank’sidentity through new age and digital story telling.”