A leading global service provider of comprehensive reverse logistics solutions, Reverse Logistics Group (RLG) launched its flagship campaign ‘Clean to Green’ in May 2020 and will be running till March 2021. The campaign aimed at creating awareness and sensitizing consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organizations.
RLG’s Clean to Green campaign saw great success over the last 3 years; reached people in 25 states & 6 UT’s, outreaching stakeholders in the sphere of Schools, College, RWA’s, Office Clusters, Retailers, Bulk Consumers and Informal Sector. A total of 2,210 activities were conducted across India, the campaign reached out to 22,21,406 individuals.
The venues and stakeholders covered in Clean to Green Campaign in Kolkata for FY 20-21 are Bulk consumers at Amulya Real Estate and Retail outlets at Acropolis Mall. In FY 2020-21, Clean to Green launched on 16 May 2020 and till 31 January 2021, 276 Activities (on ground & online) with reach of 4,86,225 in 29 cities have been achieved and will continue till March 2021.
The manufacturers/brands associated with RLG India are Microsoft, LG, Lenovo, Pioneer, Motorola, Brother, Siemens, IFB, Haier, Havells, Lloyds, Godrej, Videojet, Videotex, Texlavision, Daiwa, Shinco, Citi Trading, Infinix, Techno, Itel and Oraimo.
Managing Director of RLG India, Ms Radhika Kalia said, “We were encouraged by the success our campaign has attained in the last 3 years. We have received a lot of encouragement and support in this endeavour from MeitY.” Director of Ministry of Electronics and Information Technology, Dr Sandeep Chatterjee said, “Such initiatives are required to drive the e-waste management in India.”
