RIYA has completed the milestone of 25 years in the perfumes industry with a turnover of INR 80 crore despite pandemic-led market challenges in FY 2021-2022. RIYA has also been certified to be the Perfume Segment Leader in India by Value Share for the third consecutive year by the prestigious Nielson IQ Retail Audit Report, Jan-Dec 2021.
The perfume business in India was INR 790 crore industry excluding the e-commerce revenue as per as the Nielson IQ Retail Audit Report, Jan-Dec 2021. The industry is expected to grow to INR 1200 crore (including e commerce) by 2025. Mr Aditya Vikram Daga, Founder & CEO, Purpos Planet, said, “RIYA has smartly value-positioned itself with powerful Indian concepts and olfactory knowledge to appeal to the sensorial sensibilities of tier I, II, and III markets besides metropolitan cities”.
The homegrown brand, which has a pan India presence, is targeting a 20% market share in the growing perfume industry by 2025 to achieve INR 240 crore turnover.