RIYA has completed the milestone of 25 years in the perfumes industry with a turnover of INR 80 crore despite pandemic-led market challenges in FY 2021-2022.
The homegrown brand, which has a pan India presence, is targeting a 20% market share in the growing perfume industry by 2025 to achieve INR 240 crore turnover.Founded in Kolkata in 1997, RIYA has also been certified to be the Perfume Segment Leader in India by Value Share for the third consecutive year by the prestigious Nielson IQ Retail Audit Report, Jan-Dec 2021.
Mr Aditya Vikram Daga, Founder & CEO, Purpos Planet, said, ““RIYA has smartly value-positioned itself with powerful Indian concepts and old factory knowledge to appeal to the sensorial sensibilities of tier I, II, and III markets besides metropolitan cities.”