As the auspicious festival of Akshaya Tritiya approaches, Tanishq’s exclusive wedding sub-brand, Rivaah, is set to celebrate the grandeur of upcoming summer Indian weddings with its exquisite bridal jewellery collections offerings. With a profound understanding of India’s diverse wedding traditions, Rivaah by Tanishq offers an extensive range of jewellery tailored to brides across various communities, ensuring a seamless fit for every wedding function — from the Haldi and Mehendi ceremonies to the Sangeet and the main wedding day.
Each piece is designed to not only honor these cherished traditions but also to reflect the individuality and elegance of the bride. The collections honor local traditions and preferences, with ornate naths from Uttar Pradesh and Uttarakhand and Thushi necklaces and Tode Bangles from Maharashtra.
Pelki Tshering, Chief Marketing Officer, Tanishq, said, “As we step into the summer wedding season, Rivaah by Tanishq continues to cater to the growing demand for bridal jewellery that blends heritage with modernity.” To elevate the festive shopping experience, Tanishq is offering a powerful value proposition with up to 20% off on making charges of gold jewellery and diamond jewellery value, along with ₹101 off per gram on gold purchases. Tanishq invites brides-to-be and their families to explore the unparalleled craftsmanship of Rivaah.