RenewBuy launched its first 360-degree ad campaign with its brand proposition of “Smart Tech, Right Advice”. The company has roped in India’s popular and adored film actor, Rajkummar Rao, as its first brand ambassador. The “Smart Tech, Right Advice” themed campaign emphasises on RenewBuy’s core value of being the most reliable InsurTech platform, where consumers can avail insurance policies digitally, from any part of the country, with the support of RenewBuy’s strong nationwide network of digitally enabled POSP insurance advisors.
Digital led insurance advisors can even reach out to the smallest district, without any branch led office and help consumers with insurance support. Digital, on the other hand, makes the entire insurance process seamless, paperless and contactless, with policy issued in few minutes. Speaking on the campaign launch, Devesh Joshi, Chief Marketing Officer, RenewBuy said, “This campaign is our first media led consumer outreach program which stays true to our brand promise of- Smart Tech, Right Advice. We are integrating television, print, radio, OOH and digital for maximum consumer outreach across the country.”
