Ray-Ban’s REVERSE collection features four unisex sunglass styles with a reversed lens, showcasing the brand’s commitment to exploring new territory. The campaign features supermodel Vittoria Ceretti, showcasing the Reverse eyewear through fast-paced, high-fashion videos. The film uses angles and focus to bring the concept of Reverse eyewear to life, showcasing the brand’s commitment to exploring new territory.
An exceptional feat of advanced engineering, the shape of the lens shifts from traditional convex to concave without sacrificing optical precision, thanks to the innovative astigmatic, prismatic and resolving powers. The pantoscopic lens features a high-performance anti-glare treatment, reducing reflections at sensitive wavelengths by up to 70%. Four iconic silhouettes serve as a springboard, transforming classic design into avant-garde. Federico Buffa, R&D Product Style Licensing Director, Essilor Luxottica commented, “We always raise the bar by reinventing what eye care and eyewear can do for consumers.”
The Ray-Ban Reverse Aviator, Wayfarer, Caravan, and Boyfriend collection features an ergonomic universal frame, tracing cheekbone curves for a comfortable fit. Made with eco-friendly materials like bio-based nylon lenses, 67% bio-based acetate frames, and 100% recycled packaging, these sunglasses are designed to complement any face shape.
