Ray-Ban® has once again pushed the boundaries of eyewear innovation with the launch of the Ray-Ban® CHANGE, powered by Transitions® technology. Known for blending timeless design with cutting-edge features, Ray-Ban has introduced light-responsive frames that change color depending on lighting conditions. When exposed to UV light, the frames adjust their tone, creating a personalized, dynamic look as wearers transition from indoor to outdoor environments.
Inspired by the iconic Original Wayfarer® and the contemporary Wayfarer® Oval, Ray-Ban CHANGE offers eyewear in sun and optical styles, featuring uniquely patterned pigments that evolve in response to sunlight. Each pair of frames features photochromic dyes from Transitions, allowing the colors to intensify in the sun and fade when indoors, making every frame unique. Federico Buffa, Chief Marketing Officer of EssilorLuxottica, commented, “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product.”
In Kolkata, fashion-conscious consumers are embracing this versatile innovation, with the Ray-Ban CHANGE collection quickly gaining popularity. Available at leading optical stores and online, the collection starts at INR 12,490, catering to both fashion-forward individuals and those seeking functional eyewear.