Rajnigandha has launched an AI-powered campaign, #rajnigandhamasterstroke, to celebrate the artistic spirit of cricket in India. The campaign is available on the official portal and promoted on various consumer engagement channels. Mindshare collaborates with Rajnigandha to develop the campaign, which is more than just a campaign; it is a movement that celebrates cricket while democratizing art. The campaign uses GenerativeAI technology to connect Rajnigandha’s values with the spirit of cricket.
Fans can share their creations with #rajnigandhamasterstroke, making their voices heard in the cricket fever. Participants can access the campaign’s landing page via QR code scans or direct links. The campaign consists of several components, and participants are encouraged to share their cricket-themed masterpieces on social media platforms using the hashtag #rajnigandhamasterstroke and tagging @rajnigandha_pm. This fosters a sense of community and unity among art and cricket enthusiasts, amplifying the collective voice cheering the Indian team.
At the launch of the Rajnigandha Masterstroke campaign, Sushaant, General Manager Marketing, Mouth Freshener Division said, “This campaign brings cricket enthusiasts closer to the game they love. Our goal is to provide fans a platform to creatively express their unwavering passion and foster a strong sense of support and community.”
