In a powerful collaboration aimed at boosting access to clean energy, solar solutions company Sun King has announced Bollywood actor Rajkummar Rao as its brand ambassador. Known for his authentic portrayals in films like Newton and Srikanth, Rao will represent Sun King’s entire range of solar-powered and energy-efficient products across India.
Sun King’s offerings — from solar lighting systems to energy-efficient appliances — have already impacted millions of households lacking reliable electricity. With Rao on board, the brand hopes to further amplify its message of affordability, reliability, and sustainability in energy access. “I’m proud to support a brand that’s helping India shine, sustainably,” said Rao.
The company is set to roll out a nationwide campaign beginning at the South Asia Forum for Distributed Energy in New Delhi. It will culminate in a special meet-and-greet with Rajkummar Rao for top-performing partners. In Kolkata, Sun King has seen consistent demand for solar lighting and cost-saving appliances, particularly in low-income urban areas and peri-urban clusters. The partnership is expected to drive further consumer interest, with distributors anticipating a significant uptick in sales and awareness in the region.