Renowned cricketers Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav have teamed up to reveal Sunfeast YiPPee!’s latest campaign, aptly named ‘YiPPee! Toss’. The campaign, launched by the leading instant noodle and pasta brand from ITC Ltd, promises to add a dash of fun and excitement to everyday life.The anticipation surrounding the cryptic social media posts by Bumrah and Yadav, accompanied by similar posts from their spouses, had fans and followers guessing about ‘The Toss’. This curiosity sparked a flurry of speculation across social media platforms, with millions eagerly awaiting the big reveal.
Sunfeast YiPPee! took to Instagram to put an end to the speculation, unveiling their innovative campaign featuring the trio of cricketers. The campaign showcases Dravid, Bumrah, and Yadav engaging in playful banter and settling disputes using YiPPee! Noodles, highlighting the brand’s unique qualities of being long and non-sticky. Kavita Chaturvedi, COO of Snacks, Noodles & Pasta at ITC Ltd, expressed enthusiasm about the campaign, stating, “Cricket is an emotion in India, and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles.”
Cricketer Jasprit Bumrah praised the campaign’s playful nature, emphasizing, “If there is one way to settle a banter, it is through YiPPee!” Similarly, Surya Kumar Yadav echoed the sentiment, expressing his excitement about the campaign’s reflection of camaraderie both on and off the field.Legendary cricketer Rahul Dravid shared his enthusiasm for the project, stating, “We’ve created something enjoyable, and I hope everyone likes it.”
