In response to the recent devastating floods in Punjab, Punjab Kings has partnered with Ketto.org and Global Sikh Charity to launch an urgent relief fundraiser aimed at helping affected families across the state. The floods have left thousands deprived of food, shelter, and medical care, prompting an immediate call for assistance.
The campaign seeks to provide essential items, medical support, temporary housing, and resources to help rebuild communities. Speaking about the initiative, Varun Sheth, CEO and Co-Founder of Ketto, said, “More than just raising money, this initiative with Punjab Kings and Global Sikh Charity aims to rebuild lives, restore dignity, and demonstrate that healing becomes truly powerful when communities stand together in solidarity.”
The fundraiser invites contributions from India and across the globe, emphasizing collective compassion as a means to transform lives. Every donation will directly support the relief and rehabilitation of affected families, turning generosity into tangible aid on the ground. In Kolkata, cricket fans and local communities have already begun supporting the campaign enthusiastically. Social media platforms and local news outlets in the city have highlighted ways for residents to contribute, reflecting the strong nationwide spirit of solidarity for Punjab during this crisis.