Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in, as they saw an overwhelming response from Prime members. Prime members shopped from 126,003 sellers including artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighborhood stores, from Tier 2-3-4 cities like Barnala, Champhai, Virudhunagar, Guntur, Valsad, Shajapur, on Prime Day. Total 31,230 sellers saw their highest ever single day sales and nearly 25% more sellers’ gross sales over INR 1 crore as compared to the last Prime Day.
Prime Day continues to be a unique opportunity for brands of all sizes to launch new products. More than 70% of new Prime members shop from outside of the top 10 cities including towns like Ananthnag, Bokaro, Tawang,Mokokchung , Nilgiris, Gadag and Kasargod. Akshay Sahi, Director – Prime and Fulfillment Experience, Amazon India, said, “Prime members shopped from more than 126,000 SMBs and stores from across 6,800+ pin-codes, making it the biggest ever sales for Small Medium Businesses (SMBs) on Amazon.in.,”.