Prayag has roped in Bollywood superstar Ajay Devgn as brand ambassador for its entire range of products. Prayag is known for its elite collection of top-of-the-line faucets and sanitary ware products. The association with Ajay Devgn will further enhance the reach of brand Prayag through digital and traditional media campaigns.
The company has also announced the launch of its new campaign ‘Prayag Quality Bemisal – Likh Ke Le Lo‘ featuring Ajay Devgn. The megastar has been ruling hearts of Indians with his versatile personality matching the highly popular product-line of Prayag. Commenting on this announcement Mr. Nitin Aggarwal, CEO, Prayag said, “We are delighted to have film star Ajay Devgan onboard as our brand ambassador and our association represents the coming together of two eminent brands. Ajay Devgn, the powerhouse of versatility, inimitable style and talent complements Prayag.”