Polycab India Ltd. Has unveiled its new Masterbrand campaign featuring India’s youth icon Ayushmann Khurrana. The campaign uses musical route to capture the experiential essence of being liberated and joyous as felt by consumers upon using Polycab range of products.
Set against the backdrop of every-day scenarios, the TV campaign features delighted people dancing to the tune of the ‘Hap-Hap-Happy, Yeh dilhai free’ jingle, with Ayushmann smoothly performing distinct choreographed moves. The new campaign seamlessly encompasses an array of Polycab’s distinguished consumer-centric products ranging from LED Lights,Fans,Smart Home-Automation,GreenWires to Cables, while keeping the viewer engrossed with the upbeat, music-and-shuffle dance-driven youthful narrative. Nilesh Malani, Chief Marketing Officer, Polycab India said,“This new-age brand communication uses musical route to effectively communicate brands relevance and benefits in general day-to-day life of Indian consumer. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”