Polycab India, a leader in the electrical solutions space, has launched its new ‘Super ROI’ range of fans, reinforcing its foothold in the fan category. With this move, the company introduces energy-saving and performance-driven fans designed with cutting-edge BLDC technology and modern aesthetics, aiming to meet the rising demand for energy-efficient home solutions.
The Super ROI fans promise up to 50% energy savings and 25% higher air delivery in select models. Built with 100% copper winding motors and a four-year warranty, these fans feature reverse rotation for winter use and are available in over 30 color options. This innovation reflects Polycab’s focus on Return on Investment — in performance, technology, and product life.
Polycab has backed the initiative with a state-of-the-art facility in Halol capable of producing over 9 million fans annually, supported by advanced R&D. “With 61% of consumers prioritizing energy efficiency, fans have become a strategic growth pillar for us,” said Mr. IshwinderKhurana, Executive President & CBO (B2C), Polycab India. In Guwahati, where consumers are increasingly conscious about electricity bills and durability, retailers expect the Super ROI range to resonate strongly. Its energy-saving features and modern designs are poised to appeal to both urban households and semi-urban markets in Assam.