In a significant push to boost financial inclusion and affordable housing in the North East, PNB Housing Finance Ltd. and Aadhar Housing Finance Ltd. have inaugurated their first-ever branch in Guwahati, Assam. This marks a major step towards advancing the government’s ‘Housing for All’ initiative, with a focus on underserved areas in the region.
The new branch will offer tailored housing finance solutions, specifically designed to bridge the home finance gap in the North East. Both companies aim to provide accessible loans for aspiring homeowners, in line with the Pradhan Mantri Awas Yojana (PMAY). The expansion is expected to enhance real estate demand and drive regional development.
Mr. Girish Kousgi, MD & CEO of PNB Housing Finance, expressed excitement about the opportunities in the North East, noting, “We are committed to helping families achieve homeownership, ensuring a sustainable environment through our affordable housing product ‘Roshni.’” Mr. Rishi Anand, MD & CEO of Aadhar Housing Finance, emphasized the impact on low-income groups, saying, “Our new branch will provide much-needed access to housing finance for the region’s economically weaker segments.” In Guwahati, this expansion will address the growing demand for affordable housing, particularly in the city’s thriving economy. The increased availability of affordable home loans will undoubtedly stimulate both the local real estate market and overall economic development in the region.