Piramal Pharma Limited’s Consumer Products Division entered into the feminine intimate care category with the launch of ‘i-feel Gentle Intimate Wash’. The company has also announced its association with Yami Gautam, an established actress of the Indian Film Industry, as the brand ambassador for ‘i-feel’. Piramal’s ‘i-feel’ gentle intimate wash is gentle and safe for a woman’s intimate area. It is enriched with Neem, Tulsi and Tea Tree oil that keep infections and irritation away. The product will initially be available in the West Bengal market and on all leading e-commerce platforms.
“We are confident that the launch of Piramal’s ‘i-feel’ would provide women with a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam, will lend a modern Indian woman’s perspective to ‘i-feel’, an ethos central to the brand itself”, commented Nandini Piramal, Chairperson of Piramal Pharma Limited.