Piramal Pharma Limited’s Consumer Products Division announced the launch of their new campaign, ‘Pakda Pakdi’ with celebrity brand ambassadors Kareena Kapoor and Saif Ali Khan for its baby care brand, Little’s – Comfy Baby Pants. The campaign aims at highlighting the entry of Little’s comfy baby pants in the mass markets with the launch of its singles pack thus making it affordable and accessible to new parents.
The singles pack will be priced at Rs. 9, 10, 12 for S, M, and L sizes respectively.
The campaign, ‘Pakda pakdi khelna Little’s ka kaam hai, aur baaki choti choti cheezon ka khayal rakhna Little’s comfy baby pants ka’ draws attention to a child’s comfort need during their nap time as well as their active play time. The new product offering by Little’s diapers aims to provide the cottony soft comfort without leakage to the masses, addressing the baby care needs. Launched in October 2020, Little’s comfy pants are cottony soft with 12 hours absorption and wetness indicator which provides the child freedom to play comfortably through the day.
Nitish Bajaj, CEO, and Piramal Consumer Product Division, said, “We are happy to continue our existing relationship with Saif Ali Khan and Kareena Kapoor for the launch of our new campaign that resonates well with new parents, promising to keep their child comfortable at all times.”