Piramal Pharma Limited’s Consumer Products Division (CPD) has unveiled a dynamic digital campaign for ‘Polycrol,’ its esteemed antacid brand, featuring renowned actor Jisshu Sengupta as its brand ambassador. This partnership signifies a pivotal moment in Polycrol’s journey to reshape the conversation surrounding digestive wellness.With a heritage spanning more than four decades, Polycrol has garnered the trust of millions, establishing itself as the preferred remedy for prompt and enduring relief from acidity. Offered in mint and orange flavors, Polycrol stands as one of India’s premier liquid antacid brands and ranks among the top 3 in Eastern India, encompassing West Bengal, Assam, and Odisha. It is also available in chewable tablet form.
The campaign’s storyline revolves around a familiar scenario featuring Jisshu Sengupta as a corporate professional, grappling with acidity amid a crucial presentation due to his hectic schedule and erratic eating habits. In an era marked by rapid lifestyles, the campaign underscores the brand’s dependability and effectiveness in delivering timely relief, positioning it as a trusted ally in moments of need. With its rapid action formula initiating relief in 10 seconds and its superior Acid Neutralizing Potential ensuring long-lasting relief, Polycrol emerges as the ultimate solution for individuals navigating busy lives.
Nitish Bajaj, CEO of Piramal Consumer Products Division, expressed enthusiasm about the collaboration, noting Jisshu Sengupta’s deep connection with the people of Eastern India and widespread appeal, which align seamlessly with Polycrol’s values of trust and reliability.Jisshu Sengupta, Indian actor and television presenter, shared his excitement about representing Polycrol, emphasizing the brand’s commitment to redefining digestive wellness and providing comfort to millions across the region.