Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste of Sting.
Commenting on the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, Sting is a refreshing drink that not only energizes the body but also stimulates the mind. “The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go”, he added.