The e-commerce furniture and home goods company Pepperfry announced the launch of its 1st Studio in Burdwan, West Bengal. It offers customers a first-hand experience of a large catalogue of furniture and home products carefully selected from a differentiated portfolio of 1 lakh plus products available on the Pepperfry website. Customers will get specialized design advice from the company’s interior design consultants. The studio aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in West Bengal.
The company launched its first studio in 2014. The new studio launched in partnership with AB Enterprise, is situated at a prime location at Anjir Baganin Burdwan, spanning across a carpet area of 412 sq ft. Pepperfry’s studio footprint currently spans across 80+ cities with 160+ studios in the country. Launched in 2017, the Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing and promotions. Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends.
It launches about 8-9 franchisees every month. Pepperfry Accelerator Program, launched in June 2021 was crafted to expand Pepperfry’s offline footprint. The big differentiator of this program is the Capex required by franchise partners which starts from INR 15 lakhs onwards. This model is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.
The Business Head of Franchising and Alliances at Pepperfry Amruta Gupta said, “Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs.”