The ecommerce furniture and home goods company Pepperfry announced the launch of its 1st Studio in Jorhat, Assam. The company’s omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partners. Pepperfry’s studio footprint currently spans across 90+ cities with 174+ studios in the country.
The new studio launched in partnership with M/S SIDDHI VINAYAK HOME SOLUTIONS, is situated at Rowriah, in Jorhat, spanning across a carpet area of 700sq.ft. It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studio at Dibrugarh aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Assam.
Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing, and promotions. Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends. Pepperfry launches about 8-9 franchisees every month. Pepperfry Accelerator Program was crafted in the year 2021 to expand Pepperfry’s offline footprint. The big differentiator of this program is the Capex required by franchise partners which starts with INR 15 lakhs. This model is based on 100% price parity.