Leading e-commerce home and furniture company Pepperfry has expanded its omnichannel presence in Eastern India with the launch of a new franchise store in Kamalgazi, Sonarpur, Kolkata. The store was inaugurated in partnership with franchise owner Nitin Sureka as part of the company’s strategy to deepen its reach into niche markets.
Located at Model 1 A.S Construction, opposite Citrus Clove, the new 1200 sq. ft. store offers an immersive experience with a wide selection of furniture and home décor items from over 1,000 brands. Shoppers can also access design consultation services for a personalized home styling experience. Chief Business Officer Hussaine Kesury stated, “We are delighted to launch our new store in Kolkata. Owning a Pepperfry franchise is a mark of entrepreneurial success. Our goal is to extend beyond metros and tap into hyperlocal demand through strong local partnerships.”
The launch marks Pepperfry’s 28th store in Eastern India under its FOFO (Franchise Owned Franchise Operated) model. In the Kolkata market, the store is expected to boost demand as consumers increasingly seek experiential and tech-integrated home shopping options. Pepperfry’s growing popularity aligns well with the city’s evolving taste in premium lifestyle and furniture choices.