Pepperfry has announced the launch of its new Studio in Sivasagar, Assam. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omni channel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 100+ cities with 200+ studios in the country.
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partners. The new studio launched in partnership with M/S SANJIB KAKATY, is situated at a prime location at AT Road, in Sivasagar in Assam, spanning across a carpet area of 555sq.ft.
The studio at Sivasagar aims at providing a personalized shopping experience tailored to the unique needs of home and living customersin Assam. Speaking of the launch Hussaine Kesury, Chief Activations Officer, Pepperfry said, “With our mission to spark a feeling called home across the world, we strive to consistently delight our customers at all times.”