The UK-based denim giant ‘Pepe Jeans London’ has deepened its bond by launching its first ever TV commercial for the Indian market. The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase the freshest Autumn Winter 2022 collection from Pepe Jeans London.
Produced by Canada a creative production company from Barcelona, who manages international music events too and directed by Noor, the ‘Time to Shine’ film is a reminder of the resilience showed by each one of us in the past 3 years. Pepe Jeans London’s Managing Director and CEO, Manish Kapoor shares, ” I believe the film has turned out beautifully – we can’t wait to grab eyeballs across tiers and demographics!” The TVC is on air across TV channels such as Sony TV, Colors, MTV, VH1, ZeeNews and more.
That said, Pepe Jeans over the 12 months has already upped its game in social media and influencer culture. It has featured 16 celebrities such as Siddhant Chaturvedi, Guru Randhawa, Aparshakti Khurana, Umran Mallik and Raftaaron its India focuseddigital media handles, ‘PepeJeans’ on Instagram, Facebook and Twitter.