Paytm, India’s leading mobile payments and financial services company, is offering up to Rs 100 cash back while paying at Kolkata Book Fair. The company has placed its multiple branding across the venue.
The book fair was inaugurated by West Bengal’s Chief Minister Mamta Banerjee on 30th January and is witnessing nearly 1 lakh footfalls daily. Paytm is a Digital Payments Associate for the fair.The Kolkata Book Fair is the second largest in terms of size and attendance after the Frankfurt Book Fair and the second largest book fair in the world.
Paytm has created a special gate which is a replica of the National Library in Kolkata, an iconic 18th century structure and the country’s largest library which is home to over 2.2 million books. Users can earn cashbacks on a minimum order value of Rs 30, and will be valid on three payments. Paytm brings the most comprehensive mobile payments and financial services for all.