Parle Products, India’s leading biscuits, snacks, and confectionery manufacturer, has partnered with Sreebhumi Sporting Club to unveil its Candy Culture collection for Durga Puja celebrations. The club, known for its pandals, will feature a children’s park theme. Parle Products will set up a confectionery enclave within the Pandal premises to add sweetness to the festivities.
Durga Puja, a significant festival in India, is highly revered in the eastern regions, particularly in West Bengal. Parle Products is participating in the Pujo festivities, a celebration of Goddess Durga’s victory over malevolent forces.
The brand is curating a special candy exhibit at Sreebhumi Pandals, offering a variety of Parle’s iconic candies, including Kismi, Melody, and Mango Bite. This confectionery experience promises to be delightful, especially for kids, and unites communities in Bengali culture. Expressing his views on the partnership, Krishnarao Buddha, Senior Category Head, Parle Products, said, “Durga Puja embodies celebration and camaraderie, and we trust that our sweet confections will further enhance the festivities.”