Parle Products has partnered with popular actress Madhumita Sarcar to launch two new TVCs for Parle Top Crackers, promoting its rich buttery taste. The TVCs centered around humorous situations in everyday life, depict the experience of light and crispy crackers which mesmerizes consumers with the smoothness of its fine buttery flavour.
Conceptualized by Rediffusion Brand Solutions, the campaign features actress Madhumita Sarcar embodying the sensation of the buttery experience through two amusing tvc films. The campaigns resonate with Parle Top Crackers’ tagline of ‘itni buttery ki zubaan fislay’, showcasing yet again how the overflowing richness of the crackers gets one to forget everything and speak right from the heart.
Commenting on the campaign, Mayank Shah, Sr. Category Head, Parle Products, said, “We are confident that with the combined appeal of its rich flavour, and the star attraction of Madhumita, the Parle Top Crackers will entice consumers in this festive season”