On World Health Day, Aditya Birla Health Insurance Co. Ltd. (ABHICL) announced a significant milestone in its ‘Health-First’ journey, with over 1 lakh policyholders earning benefits through its pioneering HealthReturns™ model in FY 2024-25. Designed to promote healthier lifestyles, the model recorded more than 350 billion steps walked by users, reflecting a national shift towards preventive healthcare.
The HealthReturns™ initiative encourages policyholders to engage in daily fitness activities such as 10,000 steps or burning 300 calories. Those who achieve 325 Active Dayz™ and maintain a Green Healthy Heart Score™ can earn up to 100% of their premium as rewards. In FY 25 alone, the company conducted 3.8 lakh health assessments, generated 18 lakh Wellbeing Scores™, and provided coaching to over 1 lakh users.
Guwahati’ response to ABHICL’s wellness-driven policies has been encouraging, with rising awareness among urban and semi-urban policyholders. Local insurance agents report increased interest in health tracking features and rewards-based premiums, suggesting a growing preference for integrated wellness offerings. CEO MayankBathwal emphasized the shift from reactive to proactive care, stating, “Our vision is to create a health-first ecosystem where policyholders are financially secure and empowered to lead healthier, longer lives.”