Oriflame has announced India its being one of the top-priority market. Building on its current success, the premier cosmetic brand aims to on-board 1 million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the Government of India’s emphasis on employment generation and self-reliance.
Oriflame is committed to promoting the entrepreneurial spirit. The brand promotes entrepreneurial ethics and empowers the workforce, particularly women, by allowing individuals to become brand partners and design their own work schedules, fostering a fulfilling career that prioritizes social and mental well-being and financial independence. Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers.”
Oriflame is enhancing its research and development capabilities in India to produce products infused with Swedish quality and innovation, aiming to be part of the ‘Made in India’ initiative. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.
