Oriflame names first female head in India, targets youth with sustainable wellbeing and financial freedom

Oriflame, the Swedish wellbeing brand, has appointed Edyta Kurek as its first female head in India. This strategic leadership move aligns with the company’s mission to empower the next generation with wellbeing and financial independence. At a two-day seminar at the Jio Centre in Mumbai, Oriflame showcased its commitment to micro-entrepreneurship and sustainability.

Over 1,200 brand partners celebrated the success of Oriflame’s social selling model, which equips individuals with essential skills and training.”Our social selling model empowers individuals to achieve both wellbeing and financial freedom,” said Edyta Kurek, Senior Vice President and Head of India and Indonesia. “We are fostering a startup culture by providing the tools and training necessary for success.”

Oriflame’s dedication to sustainability is evident. The company uses 100% renewable electricity globally and has been recognized as one of Europe’s Climate Leaders by the Financial Times and Statista. The brand’s innovative packaging, like the IFCA Star Award-winning Love Nature Shampoo bottle, highlights its commitment to environmental responsibility.