Oriflame has expanded its Optimals skincare portfolio with the launch of the new Opt Optimals Even Out range, aimed at addressing dark spots, hyperpigmentation and uneven skin tone. The Swedish beauty and wellbeing brand said the range has been developed for consumers looking for clearer, brighter and more even-looking skin through a gentle and simplified skincare routine.
Hyperpigmentation remains one of the most common skincare concerns in India due to high sun exposure, pollution, hormonal changes and post-acne marks. To respond to this demand, Oriflame said the new range is dermatologically tested and powered by a blend of Niacinamide, Rainbow Algae Extract, Glycolic Acid and Para-probiotic technology. These ingredients work together to improve skin tone, support surface renewal and strengthen the skin barrier while maintaining hydration and microbiome balance.
Speaking on the launch, Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, said the range offers a targeted yet gentle solution that works on pigmentation while helping consumers feel confident in healthy-looking skin.
In Guwahati, beauty retailers and skincare consultants note a growing preference for skinimalist routines that are easy to follow and suitable for daily use. Demand for products addressing pigmentation and sun-related skin concerns remains strong in the city, especially in the mid-priced segment.
The Opt Optimals Even Out range is priced between ₹469 and ₹1,899 and is available on Oriflame’s website and through its brand partners across India.