Swedish holistic wellbeing brand Oriflame has launched the Wellosophy Skincare range, an innovative extension of its Wellosophy collection, aiming to redefine beauty through an inside-out approach. The new line integrates with Oriflame’s established nutritional supplements to promote overall health and skin vitality. With stress impacting 9 in 10 women globally, resulting in skin issues like collagen breakdown and dehydration, Wellosophy’s skincare range harnesses the power of eight adaptogenic ingredients, including Ashwagandha from India and Siberian Ginseng, to counteract oxidative stress and restore skin balance. The seven-piece collection, which includes cleansers, serums, and a sleep elixir, combines botanical adaptogens with aromatherapy for a holistic self-care experience.
Edyta Kurek, Senior Vice President & Head of India and Indonesia, emphasized the brand’s philosophy, stating, “Modern beauty isn’t just skin deep, it’s a reflection of overall wellbeing.” The collection is 97% natural, certified by The Vegan Society™, and free from harmful chemicals, aligning with Oriflame’s sustainability commitment.
The Wellosophy Skin range is available on Oriflame’s official website, further strengthening the brand’s presence in India, where over 85% of its products are locally manufactured and 80% of its Brand Partners are women.