Swedish beauty and well-being brand Oriflame has completed 30 years of operations in India, marking a significant milestone in its journey in one of the world’s fastest-growing beauty markets. The company entered India in the early 1990s and has since built a strong footprint driven by science-backed innovation, consistent product quality and a growing community of independent Brand Partners.
Over the past three decades, Oriflame has developed a portfolio of more than 500 products across skincare, wellness, colour cosmetics, haircare, personal care and fragrances. Some of its globally recognised products, including Tender Care balm and Milk and Honey Body Creams, continue to remain popular among Indian consumers. Tender Care, now also manufactured locally, is one of the brand’s bestselling products worldwide, with one unit sold every fifteen seconds. The company’s growth has been closely linked to its network of independent Brand Partners, nearly 80 percent of whom are women. This model has enabled flexible earning opportunities and supported self-driven entrepreneurship across different sections of society.
Commenting on the milestone, Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, said the brand’s long presence in India has helped it understand evolving consumer expectations. She noted that Oriflame continues to invest in science, product development and local operations while preparing for future growth. A key focus area remains skincare research, particularly the brand’s work on skin ageing. Oriflame’s patented technology, Oripeptide 3, developed through nearly two decades of research, supports cellular health and forms the foundation of its NovAge+ skincare range. Looking ahead, Oriflame plans to expand its skincare and wellness portfolio while strengthening its local manufacturing and long-term presence in India.