Organic India, a leading name in the organic food industry under Tata Consumer Products Limited, marked Kisan Diwas with a heartfelt tribute to farmers who have been pivotal in cultivating nature’s purity. The celebration emphasized Organic India’s two-decade partnership with over 2,000 organic farmers across 8,500 acres of farmland, reaffirming its commitment to sustainability and farmer empowerment.
The brand’s campaign, “Kudrat ki Suddhta, Aapke Haathon Mein,” highlights the meticulous journey from soil preparation to harvesting high-quality herbs. Stunning visuals in the campaign underscore the essence of trust and authenticity, reinforcing the brand’s dedication to delivering pure and organic products from farm to family.
Puneet Das, President of Packaged Beverages, India & South Asia, Tata Consumer Products, said, “This Kisan Diwas, we celebrate the resilience and spirit of our farmers, who bring nature’s best to homes worldwide. Together, we nurture growth and prosperity.” In Guwahati, Organic India’s products resonate with a growing consumer demand for health-conscious choices. The city’s preference for authentic organic goods has made it a key hub for promoting sustainable and pure products, strengthening the bond between local consumers and ethical farming practices.