Turkish Airlines launched its sustainability brand “Tomorrow On-Board” on June 5, World Environment Day, at Istanbul Airport, a special event for the airline’s global reach. In line with “Tomorrow On-Board,” the event presented a display of sustainable in-flight products and services, along with the exhibition of items made from repurposed aircraft parts.
The national flag carrier’s sustainability brand, “Tomorrow On-Board,” aims to showcase its future goals and vision to passengers and investors as part of its corporate culture. “Tomorrow On-Board” was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to take part in sustainability initiatives.
Commenting on the launch, Chief Invesment & Strategy Officer of Turkish Airlines, Mr. Levent Konukcu, said, “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.” The brand will serve as guiding all the company’s sustainability practices and communication efforts.