On the occasion of the International Day of Happiness, YouGov, an international Internet-based market research and data analytics firm, and Snap Inc, published the results of their joint study, which was undertaken to assess consumer views and key trends that make the digital generation happy.
Snapchat is a popular platform for brands to connect with users, as it helps them discover new and relevant products in a fun and trendy way. A survey revealed that there is a lot of interest in Snapchat’s AR shopping try-on lenses, which add a playful twist to their shopping experience. Respondents from 17 cities participated in the survey, including Tier 1 cities such as Delhi, Mumbai, Kolkata, and Bangalore, as well as Tier 2 cities like Bhopal, Surat, Patna, and Kanpur.
97% of users associate Snapchat with Happy, Fun, Creative or Trendy, 87% consider it the best platform for creative lenses/filters, 80% prefer it for celebrating festivals, and AR lenses are the #1 feature for non-users to share happy moments with loved ones, 63% of users feeling secure sharing stories and photographs on Snapchat. Deepa Bhatia, General Manager, YouGov India said “Many seeing the platform as a mode that helps them connect with their community and celebrate festivals with loved ones.”