TVS Motor Company reinforced its commitment to road safety this Children’s Day with the “The Art of Protection” initiative at KidZania, Noida, held from November 14–16. The event, part of the TVS Racing x KidZania India experience, empowered over 10,000 children and parents through hands-on activities designed to instill safe riding habits and awareness from an early age.
Since its launch in 2023, the initiative has reached more than 258,000 participants, combining education with creativity. Highlights included the TVS RONIN Art Gallery, featuring helmets adorned with Indian folk art, a helmet-painting competition for children, interactive games, quizzes, and collaborative canvas-wall activities. A ‘TVS RONIN Little Artists’ social media contest added further engagement, blending safety, art, and expression.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “Awareness is the foundation of true road safety. This campaign inspires the next generation to value protection, responsibility, and empathy both on and off the road.” In Guwahati, the campaign has sparked interest among parents and young riders, with local dealers reporting a growing awareness of safety gear and training programs. Schools and riding clubs in the city have shown enthusiasm for integrating such initiatives, highlighting a rising culture of responsible riding in the Northeast market.