As DurgaPujo approaches, Nykaa Fashion has unveiled its much-anticipated Pujo Edit, celebrating the season with an exclusive collection steeped in shades of red, a color symbolizing strength, love, and festivity. The curated range features traditional Banarasi weaves, contemporary silhouettes, and breathable cotton ensembles designed for both grandeur and comfort. Highlights include Odette’s Red Banarasi Crush Embellished Saree, Karaj Jaipur’s Dola Silk Marodi Embroidered Kurta Set, KALKI FASHION’s Red Cotton Kurta-Dhoti Set, and Autumnlane’s Vermillion Kurta with Pant Set, catering to diverse festive moods.
To complete the festive look, Nykaa Fashion also offers accessories such as SWISNI’s Red Satin Embroidered Clutch and Teejh’sSamaira Silver Oxidized Red Stone Earrings, designed to complement the vibrant Pujo wardrobe. In Kolkata, where Pujo celebrations define the city’s cultural and retail calendar, local shoppers are already embracing the Nykaa Fashion Pujo Edit. The city’s iconic markets and premium retail stores report a strong demand for red-hued festive ensembles, with consumers keen to combine tradition and modernity in their attire.
E-commerce platforms are also seeing increased online orders as fashion enthusiasts prepare for pandal-hopping and family gatherings. Nykaa Fashion’s Pujo Edit aims to make festive dressing seamless, combining heritage craftsmanship with contemporary design, ensuring that the colors of devotion and celebration shine through every outfit.