Nuvoco Vistas Corp. Ltd., one of India’s trusted building materials companies, on Thursday announced the launch of the Artiste Elite Collection, a premium addition to its Artiste Decorative Concrete portfolio. The new range has been developed to meet the needs of modern construction and landscaping projects, combining design appeal with technical precision. The Artiste Elite Collection introduces four contemporary, application-ready decorative concrete finishes. Designed with refined textures, modern patterns and natural colour palettes, the range is suitable for walkways, driveways, landscape areas, podiums and other premium outdoor and semi-outdoor spaces. The finishes are aimed at enhancing visual appeal while delivering consistent performance across projects.
According to the company, each design in the Elite Collection features high-quality surface detailing that highlights depth, texture and material character. This approach ensures uniform results while also allowing architects, designers and project planners greater creative flexibility. Commenting on the launch, Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said the new collection reflects the company’s focus on design-led solutions that balance aesthetics, durability and ease of application.
The launch is expected to find steady demand in Kolkata, where premium residential projects, landscaped commercial developments and upgraded public spaces are increasingly adopting decorative concrete solutions. With a growing emphasis on durable yet visually distinctive materials in the city, the Artiste Elite Collection is likely to appeal to developers and designers looking for long-lasting, contemporary finishes.