Nuvoco Vistas Corp. Ltd. has launched the NUVOCO ZERO M UNNATI App, a new digital platform aimed at strengthening engagement with its extensive influencer community, including contractors, waterproofing applicators, tile applicators, masons, and painters. Dealers, retailers, and distributors will also be able to access the app through their designated profiles.
The app offers a seamless digital experience with real-time tracking of reward points, incentive updates, instant offer notifications, and quick access to detailed product information. It also integrates a direct helpline and call-centre support to ensure continuous assistance for users. Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said, “Influencers are an integral part of our success and this platform has been designed to empower them with knowledge, transparency and real-time support.” Shah added that the app will help build a connected ecosystem that reflects Nuvoco’s commitment to innovation and customer-centricity.
In Kolkata, the launch is expected to enhance Nuvoco’s outreach across the region’s vast network of builders and applicators, where demand for efficient digital tools and timely product updates is growing rapidly, particularly in the booming construction and renovation segments. The app will soon include reward catalogue options, milestone rewards, consistency rewards, market adopter rewards, and gamification. As part of Project DEN (Digitally Enabled Nuvoco), it strengthens the company’s broader digital transformation alongside platforms like Nuvo Setu, Nuvo Nirmaan, and SAP Ariba.