Nuvoco Vistas Corp. Ltd., one of India’s leading building materials companies and the fifth-largest cement producer by capacity, has launched Nuvoco Zero M Triple Shield Putty, positioning it as India’s first triple-protection wall putty designed to provide anti-microbial, waterproofing and anti-efflorescence performance in a single solution.
The premium white cement-based product incorporates Silver Ion Technology to resist the growth of bacteria, fungi and algae. It also features an advanced hydrophobic polymer formulation using German active silanes and siloxanes, offering strong resistance to dampness, cracks and white salt deposits, thereby ensuring long-lasting wall protection. Suitable for both interior and exterior surfaces, the putty enhances adhesion to plaster, concrete and mortar while delivering improved whiteness and durability. The product is manufactured using eco-friendly, low-VOC materials, aligning with the company’s sustainability goals.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said the launch reflects the company’s commitment to innovative and sustainable home-care solutions designed for healthier and longer-lasting walls. With West Bengal included in the initial rollout, strong demand in Kolkata is expected where rising urban housing projects and renovation activities are driving increased consumption of premium wall-care products through retail dealers and authorised distributors.