Norton Motorcycles, under the ownership of TVS Motor Company, launched its strategic brand resurgence at EICMA 2025, unveiling four all-new models — Manx, Manx R, Atlas, and Atlas GT. The relaunch is backed by a £200+ million investment in Norton’s Solihull manufacturing facility, with a 25% increase in workforce ahead of the Manx R flagship debut in early 2026. Norton’s new logo and refreshed design identity signal a fusion of its storied British heritage with a modern, global vision.
Richard Arnold, Executive Director, Norton Motorcycles, highlighted the company’s ambition: “Our resurgence marks the strategic transformation of one of the world’s most revered motorcycle brands, combining our past with a clear vision for the future.” The models integrate cutting-edge engineering, dynamic performance, and rider-centric innovation, catering to both sports and adventure motorcycle enthusiasts.
In India, the Guwahati is poised to play a key role in Norton’s expansion plans. With a growing base of premium motorcycle buyers, local dealers anticipate strong demand for the Manx and Atlas lines. TVS aims to leverage its extensive Indian distribution network to offer sales and after-sales services at over 200 showrooms across the country and globally. Norton’s resurgence is not just a nod to its 127-year legacy but a bold step toward establishing itself as a modern luxury motorcycle brand with global appeal.