Noise, India’s leading connected lifestyle tech brand, has roped in the youth icon, the King of Cricket in India, Virat Kohli as its new brand ambassador for their smart watches. A true representation of the synergy between Noise and Virat Kohli, the partnership brings together the two established leaders of their respective domains that exemplify what it means to listen to the noise within. The partnership along with the brand’s ethos of co-creation will further help deepen consumer trust and allegiance.
Noise and Virat both are established leaders in the smart connected lifestyle industry and the cricket world respectively. Additionally, as Virat has also always prided himself on his fitness levels, having been a key influence behind ushering in the era of super-athletes, he makes an ideal fit for the brand.
Noise has emerged as the strongest Indian brand in the smartwatch category, reiterating its leadership for nine quarters. The brand’s journey demonstrates its consistency in delivery, ability to invent & reinvent, and mass appeal – attributes that India’s most popular cricketer Virat Kohli exemplifies.