Noise, India’s leading connected lifestyle brand, has unveiled its flagship over-ear headphones, the Master Buds Max, featuring Sound by Bose technology. Launched under the Master Series, the headphones promise world-class audio, category-leading active noise cancellation (ANC), first-in-segment dynamic EQ, and all-day comfort, making premium audio accessible at INR 9,999.
Introduced at IFA Berlin 2025, the Master Buds Max offer adaptive ANC tested across 61 frequency points, eliminating up to 85% of ambient noise. The headphones’ dynamic EQ technology automatically adjusts sound across different volumes, ensuring crisp, immersive audio. Users also benefit from the category’s longest battery life of 60 hours, with a 10-minute quick charge providing 10 hours of playback. Designed with lightweight ergonomics, vegan leather cushions, and metallic grills, the headphones ensure comfort without compromising on style.
In Kolkata, Noise is targeting tech-savvy consumers in the city, known for its growing adoption of premium audio devices. Retailers including Croma, Reliance Digital, and Vijay Sales are stocking the Master Buds Max, while pre-booking is live on gonoise.com. Analysts anticipate strong uptake in Kolkata, where urban commuters and music enthusiasts increasingly seek high-quality, noise-cancelling headphones for daily use and long-duration travel. The Master Buds Max are available in Onyx, Titanium, and Silver, combining Indian design with global audio standards to appeal to discerning users nationwide.