Nissan introduces ‘NISSAN ONE’ to enhance the customer experience

Nissan Motor India Pvt. Ltd. (NMIPL) has announced the launch of the ‘NISSAN ONE’ web platform as part of its 2024 customer-centric initiatives, celebrating 100,000 Magnite Customers. NISSAN ONE, an innovative single sign-on web platform allows customers to seamlessly access a wide variety of service requests throughout the entire customer journey – from initial inquiry, test drive booking, car selection, and booking, to service.

NISSAN ONE is a unique platform which combines various customer touchpoints into a single, user-friendly experience. This is part of Nissan’s ongoing transformation and business acceleration plan for India, which includes new Magnite variants, network expansion, and leadership appointments.

The platform is designed to meet customer needs. NISSAN ONE streamlines customer journeys by eliminating the need for multiple websites and platforms. It offers personalized communication, such as service reminders, and real-time service booking for Nissan Motor India, enhancing customer experience and journey management. Mohan Wilson, Director – Marketing, Product & Customer Experience at Nissan Motor India said,” The refer and earn Program, first of its kind in the industry, is the brands way of rewarding our buyers and showing gratitude for their faith in Nissan.”

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