As the country gradually unlocks, Nissan India launches an integrated general awareness and safety campaign with Kapil Dev that aims to educate & empower India against COVID-19 through Cricket, a force that unifies the country.
The campaign hopes to amplify the message of safety by urging Indians to come together as the country faces one if its toughest matches yet on health and safety. The 7-video series campaign is available on all digital-led platforms, with a new video going live every third day. Nissan India has chosen the iconic Cricket ambassador of India, Kapil Dev, as the voice of the campaign.
Nissan India has contributed over Rs 4.3-Crore for COVID-19 relief equipment, Rs 2.2-Crore to the Tamil Nadu State Disaster Relief Fund and Rs 25-Lakh to the Tamil Nadu CM Relief Fund. As part of relief support at the start of the second wave, Nissan India distributed N-95 masks, PPE kits, oxygen concentrators, portable ECG machines, X-ray machines, pulse oximeters and nasal oxygen machines.