Nissan India has launched industry innovative Virtual Sales Advisor for Nissan Magnite customers as part of its digital platform Shop@home, inpartnership with Eccentric Engine, to enhance customers’ car buying experience.
Nissan Magnite since launch has garnered more than 3 lakh enquiries and 60,000 bookings. 25% of these bookings are contributed by Nissan Shop@Home, reconfirming the changing customer expectations towards preference for digital medium in the car buying journey. From launching the Virtual Showroom even before the launch of Nissan Magnite to the industry 1st Virtual Test drive, Virtual Sales Advisor is the next step in the evolution of digital customer journey. Rakesh Srivastava, Managing Director, Nissan Motor India, said, “Virtual Sales Advisor is the way forward towards transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle”. The platform provides a complete end-to-end informational and transactional assistance in the customer journey to help the customer make a considered buying decision.
