Nissan and India cricket legend, Kapil Dev, have launched #beanissanblindspotter, a multi-partner initiative to identify some of India’s worst accident blindspots. In 2019 the company partnered with the Save LIFE Foundation to commission a nationwide study into the non-use of rear seatbelts, combined with a national schools outreach and road safety educational programme.
The initiative will generate awareness of road safety by encouraging motorists to identify and map accident hotspots on a dedicated microsite, bringing positive change and making the Indian roads safer for everyone, as well as contributing to Nissan’s global ambition of achieving zero fatalities involving its vehicles. The campaign starts from 4th February 2022 and will launch with a mass media ‘call to action’ for crowd sourced data, which will be collected and pinned on a digital map by MapMyIndia, India’s leading provider of digital maps and geospatial navigation.
The Minister of Road Transport and Highways of India Shri Nitin Gadkari said, “The campaign by Nissan with the support of IRSC will help to collect the crucial data for the Blind Spots, which will be extremely important to make roads in and around Delhi and Chennai even safer and save many lives.”